Trademark Chronology

When John S. Pemberton created the formula for his new drink in 1886, his partner and bookkeeper, Frank M. Robinson, suggested the name “Coca-Cola®,” thinking that “the two Cs would look well in advertising.” Mr. Robinson wanted his name for the new product to have an effective and dramatic style of its own. He experimented in writing out an adaptation of the elaborate Spencerian script, a form of penmanship characteristic of that day. He wrote out the name Coca-Cola and, after consultation, the others working at Pemberton’s company adopted the script by unanimous consent. The trademark Coca-Cola, drawn in flowing handwriting, became through the years just what Mr. Robinson wanted it to be — a distinctive and unique trademark for the drink first sold at an Atlanta pharmacy. The famous script has seen slight changes in more than a century, and some of those adaptations appear below.

1887-1890s – The words “Trade mark” are written in the tail of the “C” in Coca.

1890-1891 – This version of the script showed the greatest departure from Robinson’s original.

1893-1901 – The words “Trade mark” are again written in the tail of the “C” in Coca.

1903-1931 – The words “Trade mark Registered” are written in the tail of the “C” in Coca.

1930-1941 – The words “Trade mark Registered” appear in the tail of the “C” in Coca.

1941-1960s – In this version, the words “Trademark Registered” moved out of the tail of the “C” and were noted as “Reg. US Pat Off.” below the Coca-Cola name.

1958-1960s – This period saw the introduction of the Arciform or “fishtail” logo.

1969 – The Arden Square with the Dynamic Ribbon Device (commonly called the “wave”) was introduced.

1980s – We see a modified Dynamic Ribbon Device with the ribbon integrated within the “Coca-Cola” name. Note the missing lower loop in the “L” of Cola. It was only missing in the treatment with the Dynamic Ribbon. When the trademark stood alone, the loop was present.

2003 – With the introduction of the “Coca-Cola… Real” campaign, the Dynamic Ribbon Device was enhanced in the

Slogans for Coca Cola

1886 – Drink Coca-Cola 1904 – Delicious and Refreshing 1905 – Coca-Cola Revives and Sustains 1906 – The Great National Temperance Beverage 1917 – Three Million a Day 1922 – Thirst Knows No Season 1923 – Enjoy Thirst 1924 – Refresh Yourself 1925 – Six Million a Day 1926 – It Had to Be Good to Get Where It Is 1927 – Pure as Sunlight 1927 – Around the Corner from Everywhere 1929 – The Pause that Refreshes 1932 – Ice Cold Sunshine 1938 – The Best Friend Thirst Ever Had 1939 – Thirst Asks Nothing More 1939 – Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola 1942 – The Only Thing Like Coca-Cola is Coca-Cola Itself 1948 – Where There’s Coke There’s Hospitality 1949 – Along the Highway to Anywhere 1952 – What You Want is a Coke 1956 – Coca-Cola… Makes Good Things Taste Better 1957 – Sign of Good Taste 1958 – The Cold, Crisp Taste of Coke 1959 – Be Really Refreshed 1963 – Things Go Better with Coke 1969 – It’s the Real Thing 1971 – I’d Like to Buy the World a Coke (part of the “It’s the Real Thing” campaign) 1975 – Look Up America 1976 – Coke Adds Life 1979 – Have a Coke and a Smile 1982 – Coke Is It! 1985 – We’ve Got a Taste for You (for both Coca-Cola & Coca-Cola classic) 1985 – America’s Real Choice (for both Coca-Cola & Coca-Cola classic) 1986 – Red, White & You (for Coca-Cola classic) 1986 – Catch the Wave (for Coca-Cola) 1987 – When Coca-Cola is a Part of Your Life, You Can’t Beat the Feeling 1988 – You Can’t Beat the Feeling 1989 – Official Soft Drink of Summer 1990 – You Can’t Beat the Real Thing 1993 – Always Coca-Cola 2000 – Coca-Cola. Enjoy 2001 – Life Tastes Good 2003 – Coca-Cola… Real 2005 – Make It Real 2006 – The Coke Side of Life

Atlanta Museum Video

Welcome to the Atlanta Coca Cola Museum. Follow the guide!!!

sport ads

THE BEGINNINGS
The Coca-Cola Company and the modern Olympic Games have enjoyed a mutual growth and common historical bonds. In 1886, Atlanta pharmacist John S. Pemberton invented the secret formula for Coca-Cola. Six years later, Baron Pierre de Coubertin, of France, conceived the idea for a new Olympic Games. In 1896, the first modern Olympic Games were held in Athens, Greece, with 311 athletes from 13 nations. At the same time, Coca-Cola was becoming available outside the United States.
 

For Sydney 2000, Coca-Cola shared the spirit of the Olympic Games with fans internationally through Olympic Pin Trading, Coca-Cola Radio (which grew to nearly 60 participating stations) and the new “Coca-Cola Olympic Club: Sydney” and “Powerade-Aquarius Training Camp” – two similar, once-in-a-lifetime experiences for teens from around the world. Both international activities offered young participants a unique, behind-the-scenes Olympic Games experience, including use of state-of-the-art, Olympic Games-style facilities, tickets to Olympic Games events, meetings with Olympic athletes, and tours of Sydney’s attractions and Olympic Games venues. In demonstrating to teens what it is like to be an Olympic athlete, Powerade-Aquarius Training Camp also featured sports clinics with athletes and coaches.

For host country citizens and visitors alike, Australia’s enthusiasm for the Games was captured through Coca-Cola RedFest celebrations in Sydney, Melbourne, Brisbane, Adelaide and Perth, with live entertainment and big-screen presentations of the Olympic Games Opening Ceremony.
 

Olympic Games Sydney in 2000

Foofball Worl cup 2006

South Africa

Argentina

Belgium

Brazil

China

Costa Rica

Croatia

Denmark

Ecuador

France

Korea

Mexico

Paraguay

Slovenia

Spain

Turkey

UK

USA

Football world Cup 2002

Test your Coke IQ!!!

Clik to this link to play!!

http://www.thecoca-colacompany.com/quiz/index.html

http://www.thecoca-colacompany.com/quiz/v2/index.html

http://www.thecoca-colacompany.com/quiz/v3/index.html

http://www.thecoca-colacompany.com/quiz/v4/index.html

Coca Cola Energy drinks

For those with a high-intensity approach to life, the brands of Energy Drinks contain ingredients such as ginseng extract, guarana extract, caffeine and B vitamins.

Enviga

For centuries, people have used green tea for its health benefits. Now, you can use green tea as part of a program to manage your weight and contribute to your overall well-being. Enviga combines the benefits of green tea antioxidants with calcium and caffeine to create a calorie-burning beverage.

Burn

With a potent combination of energizing ingredients, burn is designed to invigorate your senses and to give you the power to keep it going.

Full Throttle

  Full Throttle is an energy drink brand produced by the The Coca-Cola Company. It debuted in late 2004 in North America. The beverage has a Citrus flavor and comes in a 16 ounce can. As of June 2005, Full Throttle had 7.8% of the energy drink market and is currently available in 78 percent of all convenience retail locations in the United States

KMX / Samurai / TaB energy

result survey about coca cola

My survey is about Coca Cola and its products.  I  wrote this survey about Coca Cola products because I write a blog about this brand.113 people answer back to my survey. 52,2% was female so be it 59 people and 47,8% was male so be it 54 people.

We can see with this survey that people prefer Coke products. They think coke products are better quality for 76,4%. But prefer Pepsi products for the priced. In fact 37,3 % think that Pepsi products are better priced.

87,6 % of the respondent think television ads is the best method of advertising, next in second position the advertising on the bottle, cans, etc is very liked to the student with 36,3 %. Billboards is the third method of advertising the most  effective for the respondent with 21,2%.People know a lot of coca cola products. A few people confuse Schweppes with coca cola. Schweppes pertain to Orangina.55,8% of the respondent feel about coca cola range is good. There are many products coca cola. People buy coca cola but they buy also fanta, sprite, ice tea for it is coca cola products.For this question 59 people feel Coca Cola products are slightly overpriced and 43 are appropriately priced. People want to spend less money in the coca cola products.The respondents explain with 69,1 % that they spend per week only 2-4€ on Coca Cola Products. For my mind is few. I think this result is in contradiction with the previous question because people said they purchase coca cola frequently but they spend only between 2 and 4 €.

For this question 39,8% people purchase Coca Cola products frequently and 35,4 % purchase occasionally. On 113 people this percentage represent 85 people.

 

Coca Cola questionnaire

Please take Two second to answer it!!!

http://www.surveymonkey.com/Users/36186377/Surveys/174093521303/DFEC2C21-17B8-4891-8FBD-D0A099D8E281.asp?U=174093521303&DO_NOT_COPY_THIS_LINK

The new coca cola ad

When the cinema inspires the advertising… the film ” Happiness Factory “

 Borrowed from the universe of the cinema, the magic and the fairyland of the tv spot  Happiness Factory  remind to us the famous cartoon movies.

Every bottle of Cocacola is an explosion of feelings, a cap catapults by leaving it its teeth, a cheerleader coordinates the parade and throw between charm and authority.The departure of a bottle activates  a fireworks display of optimism. To the program always more humor and wickedness.

A new product the coca cola Zero

Since the 10 january 2007 The Coca cola company has launched a new drink: The coca cola Zero. This drink is a coca cola without sugar: ZERO sugar.

The tag line is “discover Coca Cola Zero: The savour of Coca Cola without sugar” . Quality and savour bonded by The Coca Cola Company.

This is the line of Coca Cola Zero: