When John S. Pemberton created the formula for his new drink in 1886, his partner and bookkeeper, Frank M. Robinson, suggested the name “Coca-Cola®,” thinking that “the two Cs would look well in advertising.”

Mr. Robinson wanted his name for the new product to have an effective and dramatic style of its own. He experimented in writing out an adaptation of the elaborate Spencerian script, a form of penmanship characteristic of that day. He wrote out the name Coca-Cola and, after consultation, the others working at Pemberton’s company adopted the script by unanimous consent.

The trademark Coca-Cola, drawn in flowing handwriting, became through the years just what Mr. Robinson wanted it to be — a distinctive and unique trademark for the drink first sold at an Atlanta pharmacy. The famous script has seen slight changes in more than a century, and some of those adaptations appear below.

1887-1890s – The words “Trade mark” are written in the tail of the “C” in Coca.

1890-1891 – This version of the script showed the greatest departure from Robinson’s original.

1893-1901 – The words “Trade mark” are again written in the tail of the “C” in Coca.

1903-1931 – The words “Trade mark Registered” are written in the tail of the “C” in Coca.

1930-1941 – The words “Trade mark Registered” appear in the tail of the “C” in Coca.

1941-1960s – In this version, the words “Trademark Registered” moved out of the tail of the “C” and were noted as “Reg. US Pat Off.” below the Coca-Cola name.

1958-1960s – This period saw the introduction of the Arciform or “fishtail” logo.

1969 – The Arden Square with the Dynamic Ribbon Device (commonly called the “wave”) was introduced.

1980s – We see a modified Dynamic Ribbon Device with the ribbon integrated within the “Coca-Cola” name. Note the missing lower loop in the “L” of Cola. It was only missing in the treatment with the Dynamic Ribbon. When the trademark stood alone, the loop was present.

2003 – With the introduction of the “Coca-Cola… Real” campaign, the Dynamic Ribbon Device was enhanced in the

Welcome to the Atlanta Coca Cola Museum. Follow the guide!!!

For Sydney 2000, Coca-Cola shared the spirit of the Olympic Games with fans internationally through Olympic Pin Trading, Coca-Cola Radio (which grew to nearly 60 participating stations) and the new “Coca-Cola Olympic Club: Sydney” and “Powerade-Aquarius Training Camp” – two similar, once-in-a-lifetime experiences for teens from around the world. Both international activities offered young participants a unique, behind-the-scenes Olympic Games experience, including use of state-of-the-art, Olympic Games-style facilities, tickets to Olympic Games events, meetings with Olympic athletes, and tours of Sydney’s attractions and Olympic Games venues. In demonstrating to teens what it is like to be an Olympic athlete, Powerade-Aquarius Training Camp also featured sports clinics with athletes and coaches.

For host country citizens and visitors alike, Australia’s enthusiasm for the Games was captured through Coca-Cola RedFest celebrations in Sydney, Melbourne, Brisbane, Adelaide and Perth, with live entertainment and big-screen presentations of the Olympic Games Opening Ceremony.
 

Olympic Games Sydney in 2000

Foofball Worl cup 2006

South Africa

Argentina

Belgium

Brazil

China

Costa Rica

Croatia

Denmark

Ecuador

France

Korea

Mexico

Paraguay

Slovenia

Spain

Turkey

UK

USA

Football world Cup 2002

http://www.thecoca-colacompany.com/quiz/index.html

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Enviga

For centuries, people have used green tea for its health benefits. Now, you can use green tea as part of a program to manage your weight and contribute to your overall well-being. Enviga combines the benefits of green tea antioxidants with calcium and caffeine to create a calorie-burning beverage.

Burn

With a potent combination of energizing ingredients, burn is designed to invigorate your senses and to give you the power to keep it going.

Full Throttle

  Full Throttle is an energy drink brand produced by the The Coca-Cola Company. It debuted in late 2004 in North America. The beverage has a Citrus flavor and comes in a 16 ounce can. As of June 2005, Full Throttle had 7.8% of the energy drink market and is currently available in 78 percent of all convenience retail locations in the United States

KMX / Samurai / TaB energy

We can see with this survey that people prefer Coke products. They think coke products are better quality for 76,4%. But prefer Pepsi products for the priced. In fact 37,3 % think that Pepsi products are better priced.

87,6 % of the respondent think television ads is the best method of advertising, next in second position the advertising on the bottle, cans, etc is very liked to the student with 36,3 %. Billboards is the third method of advertising the most  effective for the respondent with 21,2%.People know a lot of coca cola products. A few people confuse Schweppes with coca cola. Schweppes pertain to Orangina.55,8% of the respondent feel about coca cola range is good. There are many products coca cola. People buy coca cola but they buy also fanta, sprite, ice tea for it is coca cola products.For this question 59 people feel Coca Cola products are slightly overpriced and 43 are appropriately priced. People want to spend less money in the coca cola products.The respondents explain with 69,1 % that they spend per week only 2-4€ on Coca Cola Products. For my mind is few. I think this result is in contradiction with the previous question because people said they purchase coca cola frequently but they spend only between 2 and 4 €.

For this question 39,8% people purchase Coca Cola products frequently and 35,4 % purchase occasionally. On 113 people this percentage represent 85 people.

http://www.surveymonkey.com/Users/36186377/Surveys/174093521303/DFEC2C21-17B8-4891-8FBD-D0A099D8E281.asp?U=174093521303&DO_NOT_COPY_THIS_LINK

When the cinema inspires the advertising… the film ” Happiness Factory “

 Borrowed from the universe of the cinema, the magic and the fairyland of the tv spot  Happiness Factory  remind to us the famous cartoon movies.

Every bottle of Cocacola is an explosion of feelings, a cap catapults by leaving it its teeth, a cheerleader coordinates the parade and throw between charm and authority.The departure of a bottle activates  a fireworks display of optimism. To the program always more humor and wickedness.

The tag line is “discover Coca Cola Zero: The savour of Coca Cola without sugar” . Quality and savour bonded by The Coca Cola Company.

This is the line of Coca Cola Zero: